June 10th sees the launch of the official Star Wars C-3PO GPS voice. As with the Darth Vader gps voice launched on May 4th, this satnav voice promises to be just as exciting and innovative in the use of original Star Wars sound effects and music. The C3PO TomTom voice features the navigation talents of R2-D2! On a number of the commands you will hear Threepio ask for R2-D2’s opinion and even berate him when C3PO thinks he may have made a mistake – just like the classic Star Wars films! John Williams’ masterful main title theme tune from the Star Wars classic films is also subtly interwoven into the navigation commentary, making for a very uplifting and rich experience.

This TomTom GPS voice is distinctive, characterful and very entertaining to have in the car. Where Darth Vader is menacing, Homer Simpson goofy and Snoop just plain laidback, C-3PO is the supportive co-pilot you will want to drive around with time and time again, master.  All Star Wars fans should have this TomTom voice in their car; if you’ve already got Darth Vader then C3PO really is the perfect antidote to the Sith Lord.

So, enlist your TomTom ‘navi-computer’ in the Rebel Alliance and make sure you get the inside track;  subscribe to our newsletter and we will let you know the day  - may the moment – threepio is available for download onto your TomTom. And don’t forget, we will also be giving away free TomTom voice content voiced by C-3PO – including warning alerts, start up and shut down sounds as well as very cool wallpaper and a map icon pointer.

Chris.

If you haven’t see the TomTom Darth Vader gps voice viral video, you’re in for a treat. It really is genuinely entertaining. You can see it here on YouTube. It has been an immense success, with total viewings just short of the 1,000,000 mark. And that’s only after 7 days!! TomTom have done a really good job with this and clearly know how to respect a premium satnav voice like Darth Vader and other real celebrity GPS voices too, such as Snoop Dogg and Homer. [Shameless plug - all are available here!] All these voices are official, authentic and really do sound excellent. Beware of imitations!

By the way, the official Darth Vader gps voice comes with John Williams’ music, TIE fighter fly by noises and light sabers embedded into the navigation commentary. This is GPS voices as you’ve never heard them before! Enjoy.

Colin.

MAY THE 4TH BE WITH YOU! Darth Vader Voice on TomTom GPS

~ Official Star Wars™ GPS voices now available, only on TomTom devices ~

Amsterdam, 4th May 2010 – Get ready to feel the Force –  behind the wheel! In association with Lucasfilm Ltd. and VoiceSkins.com TomTom brings official Star Wars GPS voices to TomTom navigation devices for the very first time.

Launching today with Sith Lord Darth Vader, the line-up will continue throughout summer 2010 – with C-3PO arriving in June and Yoda in July. The cast will be complete with Han Solo in August.

“We are thrilled to launch these exclusive Star Wars voices, available only on TomTom devices,” said Tom Murray, senior vice president market development at TomTom, Inc. “Now, Star Wars fans around the world can unite their enthusiasm for Star Wars with their driving experience, making every journey more entertaining and enjoyable.”

“The TomTom brand is synonymous with high quality navigation. Star Wars fans are sure to be delighted when they hear just how great these voices sound on their TomTom navigation devices,” says Casey Collins, sr. director of international licensing and marketing at Lucas Licensing..

Darth Vader’s menacing voice and signature breathing add a thrilling dimension to TomTom GPS voice commands. Incorporating dialogue inspired by the original films, Darth Vader delivers navigation instructions such as: “Bear left, to the dark side. Then in 200 yards you have reached your destination. The Force is with you, but you are not a Jedi yet”.

The Darth Vader voice also features original sound effects from the classic films, including lightsaber sounds and TIE fighter flybys. John Williams’ unforgettable Imperial March music is embedded into certain sections of the navigation commentary. With such audio temptation, Darth Vader will turn all TomTom drivers to the dark side!

TomTom customers will also be able to download free of charge various official warning alert sounds voiced by Darth Vader, along with free start up screen wallpaper and Lord Vader map icon.

To celebrate the release of the Darth Vader satnav voice, TomTom is launching a unique Star Wars game where fans can also test their allegiance to the Force, to see if they wish to turn to the dark side..

All Star Wars GPS voices will be available in English with further languages available throughout the summer.

Darth Vader’s satnav voice is available for download immediately for $12.95 / £7.95 / €9.95.

To hear clips of the voices – and to find out more about them and the Star Wars game – visit:

• Website www.tomtom.com/starwars
• Video: http://www.youtube.com/watch?v=2ljFfL-mL70
• Game: www.tomtom.com/usetheforce

- ENDS -

Note to editors
High resolution Star Wars images are available on request.

About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it employs over 3000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in- dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found on www.TomTom.com.

About VoiceSkins.com & Locutio Voice Technologies

Founded in Winchester, United Kingdom in 2004, Locutio Voice Technologies is the world’s foremost developer of real celebrity and branded licensed voice content for in-car GPS. Working with vocal luminaries like Fox / Simpsons and Snoop Dogg, Locutio’s VoiceSkins are scripted, recorded and performed to both enhance the navigation experience and ensure that every journey is a truly fun event. Locutio’s official celebrity GPS VoiceSkins deliver real in-car infotainment!

VoiceSkins.com currently offers for sale the original Homer Simpson voice, as recorded by Dan Castellaneta, the voice of Snoop Dogg and now the Darth Vader Star Wars voice. More high-profile premium branded celebrity voice content is set to be launched throughout 2010. See www.VoiceSkins.com and www.Locutio.co.uk for more details.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.